Rune is an independently run bicycle brand. We like to look at a bicycle in its simplest form; a tool for self expression, growth and discovering new places off of the beaten track.

Bikes have been a large part of my life since a young age, mainly BMX bikes. However, I have discovered the same passion and joy through ALT bikes that I have through 3 decades of traveling and riding BMX.

My goal is to weave these ideals and values from my upbringing on BMX bikes into the world of cycling. We are not here to push the innovation of bikes or invent some new bicycle engineering feat.

We are simply here to contribute our take on what we think is rad about bikes and make something that rides great and embodies a clean aesthetic.

Thanks,
Ashley